Successful Web2 Expansion Cases of Pudgy Penguins
- Explosive Success in Physical Merchandise
- Successfully entered major offline retail chains like Walmart and Target
- Achieved $500,000 in sales within days of launching on Amazon
- Surpassed $10 million in cumulative physical product sales
- Standing at the Center of Social Media and Meme Culture
- Secured over 2 million Instagram followers and 500,000+ TikTok followers
- Recorded 41 billion views for penguin emojis on Giphy
- Widely recognized in non-crypto short-form content like Shorts and Reels
- Expansion into Content IP
- Set to premiere the YouTube original animation "Lil Pudgys" in Spring 2025
- Published children’s storybooks featuring the characters
- Granted NFT holders rights for secondary creation and commercial use, evolving into a community-driven IP
- Strategy for Entering the Korean Market
- Signed an IP licensing partnership with Daehong Communications, a Lotte Group affiliate
- Plans to release exclusive limited-edition merchandise worldwide in Korea this summer
- Scheduled to open a pop-up store at Lotte World Mall
- Kicking off Asia market expansion through a collaboration with Line Friends
Pudgy’s Abstract Chain
- Abstract Chain: An Ethereum Layer 2 chain developed by Pudgy’s parent company, Igloo Inc.
- XP Point System: Introduced a reward system for chain participants
- Similar to the previous $PENGU token, growing expectations of airdrops for holders are driving a rise in floor price (FP)
Starting as cute penguins, Pudgy Penguins has grown into a full-stack IP encompassing toys, animation, and its own blockchain. In particular, the Abstract Chain is garnering excitement as a Web3 experience combining gaming and rewards.
