20 Mar 2025

Dubai’s Emirates NBD Enters Crypto Market Through Liv Digital Bank

 


Dubai’s government-owned bank Emirates NBD has entered the 

cryptocurrency market by offering crypto trading services through its digital

banking subsidiary, Liv, according to a Thursday announcement.


Liv customers can now buy and sell cryptocurrencies via its new app, Liv X.

This move aligns with Dubai’s long-standing ambition to establish itself as a 

major crypto hub, providing clear regulatory frameworks for digital asset firms.


Liv’s crypto trading service is powered by Aquanow, a digital asset 

infrastructure provider licensed by Dubai’s Virtual Assets Regulatory Authority 

(VARA). Additionally, custody services for the platform are managed by Standard Chartered-backed Zodia.


Leading global exchanges such as Binance, Crypto.com, and OKX have also secured

 regulatory approvals in the region.